Seasonal Greetings from Nordic Friend

Who would have imagined the current state of the world when we one year ago raised our glasses and welcomed 2020 with open minds, big plans and optimism. No one could have expected what was towards us, and everyone had to adapt to sudden changes and new restrictions.  

Luckily by now we are more familiar with this situation brought by COVID19 and coming up with new solutions and ideas on how to get back on our feet. It’s time to close down laptops for a while and share our best wishes to the whole community.

 
 

Overview of 2020

Like any other company, Nordic Friend also had to adapt this year with all the dramatic situations for all businesses and our clients. During these strange times, when seeing our customers or staying connected with partners face-to-face was not possible, we managed to keep our community engaged by hosting multiple open webinars and workshops by ourselves as well as with other partners, including Business Finland, Finnish Business Council Shanghai, Nordic Tourism Collective and Aalto University School of Business, sharing our insights and knowledge in this uncertain time. 

Regardless of the challenges, a lot of positive things happened with Nordic Friend having 4th birthday this December! We have gained a lot: from new colleagues and advisors both in Shanghai and Helsinki offices, to new partners and clients from new industries. We are also actively developing flexible and reliable solutions for our clients during the pandemic while maintaining positive growth. 


We continued to cooperate with our long term partners and platforms such as Weibo and Ctrip, but also new partners like the pan-Nordic travel industry association Nordic Tourism Collective, and with Bytedance, the creator of the video-sharing platform app TikTok. 

We have been having new clients especially from various B2B sectors, including leading brands in forest, fiber and welding industries. Also, our Shanghai office is moving on the west side of the Huangpu river.

Outlook for 2021

Obviously nobody can surely say what the next year will bring, but perhaps a little positivity never hurt. Nordic Friend will continue to expand its team, solutions and services by getting into new markets and strengthening new partnerships to gain more knowledge and share experiences. 

2020 will always be remembered as the year when all got flipped upside down and the world stopped. It tells us a lot that the Oxford English Dictionary could not choose one word to describe this year, an unprecedented time for the world.

On a more positive note, we can only rise from this and start thinking about the post-pandemic future and how our business can have a new outlook for the upcoming year. 

We at Nordic Friend would like to thank all our customers, partners and acquaintances in the Nordics and China for being with us this year. We look forward to working with you next year and to keep supporting each other in the upcoming world recovery phase. 

Wish you a relaxing holiday season, merry Christmas and a better New Year! 
Previous
Previous

Access TikTok advertising through Nordic Friend

Next
Next

Helping Travel Industry Recover After Covid-19, Xiang Zhang and Cindy Zhu Join Nordic Friend as Senior Advisors