Survey Report: “Nordic Companies Marketing in China” 2023
In collaboration with DCCC - Danish Chamber of Commerce in China, FinnCham Shanghai, Swedish Chamber of Commerce in China, and Norwegian Business Association China, Nordic Friend is happily authoring and releasing the first-ever "NORDIC COMPANIES #MARKETING IN CHINA" survey report. A total of 101 respondents from various industries and different Nordic companies participated in the survey.
This survey's insights are intended not only for marketers and communication specialists working on the frontline but also for C-level decision makers and HQ management who shape broader business strategies.We firmly believe that collaboration and shared learning are invaluable for individual and collective success. By bringing together diverse perspectives, we can co-create more effective and responsive marketing strategies that resonate with the Chinese market's evolving dynamics.
Some key takeaways include:
✅60.4% of Nordic businesses in China identify B2B as their primary target market, with another 31.68% targeting both B2B and B2C.
✅ "Trade shows and events" (37.97%) and "Social media" (35.44%) are recognized as the most effective marketing channels.
✅More than 75% of Nordic businesses outsource marketing tasks in their operations in China either partly or wholly. "Social Media" and "Visual Design" are the Top 2 tasks needing external help.
✅ "WeChat Official Account" is the most preferred channel among Nordic companies in China, with 84.81% of them having an official account. For B2C, Red/Xiaohongshu is gaining popularity.
✅The primary role and goal of marketing among Nordic companies in China is "Delivering business growth/Increase sales" (74.68%).
✅43.28% reported having no formal process to measure their marketing activities' effectiveness.
✅The most common marketing challenge the respondents faces is the "Lack of resources such as budget and manpower" (39.13%).