Over 1.5 Million Video Views through KOL Marketing
About House of Lapland
House of Lapland is the official non-profit marketing and communications organisation for Finnish Lapland, promoting the region globally. Over the past few years, Chinese tourists have become the fastest-growing visitor group in Finnish Lapland and a crucial market for local businesses.
The Campaign
House of Lapland wanted to utilise influencer and key opinion leader (KOL) marketing to boost brand awareness of Finnish Lapland among the Chinese audience.
We invited the Chinese influencer couple, Roy & Sue, to visit Finnish Lapland and its capital, Rovaniemi. During their stay, they filmed two music videos that were promoted across their social media channels.
2Music Videos
1.5 M+Views in China
Results
Both videos received an overwhelmingly positive response. Years after their release, the videos continue to be shared on Chinese social media during the Christmas season. The campaign continues to inspire Chinese tourists to visit Finnish Lapland today.
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