Student Marketing and Education Export in China
About Study In Finland
Study in Finland (SiF) is a service maintained by the Finnish National Agency for Education to promote Finnish higher education globally. Together with the Embassy of Finland in Beijing and the Consulate General of Finland in Shanghai, the Team Finland network works on programmes and projects promoting Finnish education in China.
The Campaign
As interest in studying in Finland grew in China, we wanted to create a joint campaign that would attract attention from potential applicants, newly admitted students, Chinese alumni, partners, scholars and the media.
The social media campaign #MyStudyinFinlandStory ran throughout the application season, using a peer-to-peer tone of voice to share real experiences of studying in Finland. In the spring, when admission offers were sent, we worked with the Embassy, Consulate and Finnish National Agency for Education to jointly host ‘Welcome to Finland’ events in Beijing and Shanghai. The events welcomed newly admitted students and highlighted Sino-Finnish higher education cooperation while marking 70 years of diplomatic relations between Finland and China.
We managed the campaign and events from planning through execution, including on-site media reception and media pitching.
20+Media Reports With a Combined Audience Reach in the Millions
150+Event Participants
Results
The campaign and offline events received positive feedback from participants, especially alumni and newly admitted students. The events provided both a ceremonial welcome and practical information before the students began their journey to Finland. Media outlets including China Daily, Beijing Daily, Sanlian Weekly and iFeng also reported on the Sino-Finnish education exchange events.
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