In mid-October 2025, Chinese authorities issued a set of regulations to improve management of the outbound transfer of personal information(《个人信息出境认证办法》), in a move to promote efficient and safe cross-border flow of personal information. The regulations will take effect on January 1, 2026. Earlier in September, cases of international luxury brand being penalized by the authority were also due to illegal cross-border personal data transfer, under the bigger picture of the "Chinese GDPR" - PIPL law.
Although this concerns multiple roles and aspects of a company's business operations, it is undoubtedly related to compliance with local marketing and sales activities. As MNCs or EU-headquartered branch offices in China, there are also HQ rules and EU regulations to bear in mind. On most days of the daily work, things might be OK but if any violations happen, it could be a disaster for the brand.
Together with other commonly seen issues in the field, including copyright of marketing materials, advertising laws and regulations, and local cultural taboos, it's essential to have a comprehensive understanding and review of the marketing and communications compliance in the Chinese market.
Key Topics:
Introductions to the laws and regulations of personal information handling and cross-border transfer from China
Copyright issues of marketing assets such as images, fonts, music, and video footage, with practical suggestions on what to do if copyright violations happen
Full compliance with the Chinese advertising law
Cultural and political taboos in marketing and communications activities
Open discussion and Q&A
Date: 18 November 2025, Tuesday, 15:00-17:00 (Beijing time)
Language: English
Webinar/SH Hybrid:
Online:
Teams Meeting. Links will be sent to the registrants one day ahead.
Offline Shanghai Venue:
Hej!Workshop. 3F, Livat Office Tower E, No. 788, Jinzhong Road, Changning District, Shanghai
上海市长宁区金钟路788号荟聚办公楼E栋三层Hej!Workshop