The Swedish Chamber of Commerce in China in collaboration with SwedCham Member: Nordic Friend, together with Xiaohongshu, cordially invite you to an offline visit on the afternoon of April 15th 2026 in Shanghai.
With a mission to "inspire lives", Xiaohongshu is a lifestyle platform that inspires people to discover and connect with a range of diverse lifestyles. Millions of users showcase their experiences on the platform daily, from cosmetics and beauty to fashion, food, travel, entertainment, fitness, and childcare, brought to life visually through a variety of formats including photos, text, videos and livestreaming. The innovative platform integrates the authentic content shared by its community with commerce, quickly becoming one of the most popular destinations for making lifestyle decisions.
This is a unique opportunity to visit Xiaohongshu's new office in LuOne Plaza Shanghai, and get to understand the secret of "seeding" for business growth.
kindly notice:
This event will be run in Chinese language. (本次活动将以中文开展）
Date: April 15, 2026 (Wednesday)
Time: 13:45 - 16:00
Agenda:
13:45-14:00: Checking in at the ground floor lobby (please arrive before 14:00 SHARP)
14:00-15:00: Xiaohongshu platform overview and marketing solutions
15:00-15:10 Cases of Xiaohongshu success
15:10-15:40: Panel discussion: How to gain more visibility and sales on Xiaohongshu
15:40-16:00: Q&A and company tour