Growth-Seeking Marketing in China

Identify Opportunities. Optimise Strategies. Drive Growth.

Is your business...

IMPATIENT

to cash out the supposed “huge potential”?

PRESSURED

to capture new growth opportunities?

RESTRAINED

to rigid collaboration among functions?

CONFINED

to make B2B marketing drive more growth?

CHALLENGED

to adapt to new marketing technology?

FIERCER

to compete for market share?

Designed for the competitive market and pressured economy, this service product offers a cost-effective approach to make business breakthroughs by reshaping the marketing capabilities to be growth-oriented.

Insightful Reading:

Leading Change in B2B Marketing—— Seek resilient growth at pressured market

Unique Advantages for SMEs in China

Low initial investment to begin the growth journey

Double harvest growth for both the business and the team

Agile approach to secure progress

The product embraces Agile methodology, free from rigid formulars.

This approach ensures efficient progress, alignment with unique objectives of each business scenario and reducing unnecessary investment in manpower and budget.

Pre-Set Planning Type

Long Planning Cycle: Involves many pre-set scenarios

High Initial Resources: Requires large initial investment (manpower & budget)

Risk of Deviation: Can easily stray from real objectives

KPI Misuse: KPIs used incorrectly, possibly leading to false data

Agile Advancement Type

Focused Planning: Detailed plans for certain scenarios, high-level plans for uncertain parts

Low Initial Resources: Minimal early investment, adjust resources as needed

Transparent Evaluation: Honest, frequent checks and adaptive adjustments

Effective KPI Use: KPIs guide continuous optimization

Growth-Seeking Marketing
Our Packages:

Our process initiates with a “Growth-Seeking Diagnosis,” which informs and directs all subsequent actions and helps ensure optimal resource allocation.

  • Focused on the external market landscape, channel efficiency, and matched product offering.

    We Offer:

    1. In-depth analysis of market, channel, and product offering.

    2. Identify growth opportunities, prioritize growth plan and go-to-market roadmap.

    3. Mentorship on growth-oriented B2B marketing.

    4. Workshop with key stakeholders to align and commit actions to the growth plan.

    5. Bilingual communications with the global and local teams throughout the project cycle.

    • No local sales and marketing strategy.

    • Traditional business practices are no longer effective

    • Traditional business practices are no longer effective

    • Traditional target markets are highly competitive, leaving little room for growth.

    • Facing a lack of product innovation, resulting in market and customer fatigue.

  • Focused on the effectiveness of digital & social initiatives to drive growth.

    We Offer:

    1. Full-dimension and in-depth audit

    2. Growth-oriented digital & social strategy and roadmap.

    3. Prioritise the action plan with cost & gains forecast.

    4. Training on content management, social CRM, B2B social prospecting and AIGC.

    5. Bilingual communications with the global and local teams throughout the project cycle.

    • Recognise digital marketing potential but lack expertise and experience.

    • Unsure about digital marketing investments and need strategic and operational guidance.

    • Struggle with managing multiple digital channels with low business impact.

    • Achieve some digital marketing success but seek expertise to enhance growth.

  • Focused on marketing operations and collaborations.

    We Offer:

    1. Comprehensive review of tactics, budget and collaboration efficiency.

    2. Address or upgrade marketing management guidance.

    3. On-the-job training to enhance the knowledge and skill set of the marketing team.

    4. Collaboration efficiency workshop with key stakeholders.

    5. Bilingual communications with the global and local teams throughout the project cycle.

    • Need a marketing team to drive more sales effectively.

    • Inefficient collaboration among sales, marketing, technical, or production teams hinders growth.

    • Marketing team overwhelmed with tasks but not contributing significantly to business growth.

Key Consultants

Siye is a Senior Consultant specialising in B2B growth-oriented marketing with 18 years of experience in strategy, business development, and marketing management. She excels in helping industrial B2B companies achieve resilient growth in China through optimised marketing and sales management. With certifications as a Psychological Therapist and Agile Management Facilitator, Siye combines business acumen and marketing insight to drive breakthroughs in complex situations.

Siye Zhu

Rixin Jiang

Rixin is the CEO and Co-founder of Nordic Friend Agency, with rich experience in helping international businesses to evolve and grow locally in China, especially in the field of marketing excellence and branding localisation. He has served international clients from various industries, including government, machinery, education, tourism, consumer goods and more, to support them with successful and continuous market entry in China.