66% Increase in WeChat Followers

About ThisisFINLAND

ThisisFINLAND’s channels share information about Finland and Finnish society, including living, studying and doing business in Finland. The accounts are owned by the Ministry for Foreign Affairs of Finland.

The Campaign

Waitan/Nordic Friend has managed ThisisFINLAND’s Weibo and WeChat accounts. Together with the Ministry for Foreign Affairs of Finland, we have planned and implemented a social media strategy that has increased engagement and generated steady follower growth across both platforms.

From content creation to daily account management, our work focuses on promoting Finland’s key strengths: education, sustainability and functionality.

66%

Increase in WeChat Followers

48%

Increase in Weibo Followers

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