50,000 Chinese Outbound Travellers Reached Through Ctrip Mobile

About Emaar Square Mall

Emaar Square is a modern shopping centre located in Istanbul, Turkey's largest city. The mall attracts a large number of international visitors. In addition to shopping, Emaar Square offers wellness services, dining, entertainment, and cultural experiences. 

The Campaign

Emaar Square Mall wanted to attract Chinese tourists travelling to Istanbul during the Chinese New Year season. With a clear target group in mind, we decided that the best way to reach the group was via media collaboration. For this campaign, Waitan/Nordic Friend connected Emaar Square Mall’s social media team with Ctrip Precise Advertising.

Ctrip is a well-established Chinese online travel platform. As an official Ctrip advertising partner, Waitan/Nordic Friend helped Emaar Square Mall reach Chinese tourists who had already planned trips to Istanbul.

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50,000

Chinese Outbound Travellers Reached.

Results

Following the campaign, Emaar Square Mall reported increases in Chinese visitor numbers and overall sales. The campaign also demonstrated Ctrip’s potential as a platform for reaching Chinese outbound travellers after they had planned their trips but before departure. Emaar Square Mall subsequently decided to continue investing in media partnerships targeting Chinese outbound tourists.

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