Over 20 Chinese Media Representatives Attended a Shanghai PR Event

Oct 9

Written By Ice Gu

About Hartwall

Hartwall is a Finnish beverage company and part of the Danish Royal Unibrew Group. Its portfolio includes soft drinks and alcoholic beverages. One of its best-known products is Hartwall Original Long Drink, a ready-to-drink gin-and-grapefruit cocktail created for the 1952 Helsinki Olympics.

The Campaign

Hartwall had a long-standing partnership with Finnish Formula 1 driver Kimi Räikkönen. The company wanted Hartwall Original Long Drink to feature at the Shanghai launch of Räikkönen’s book.

For the PR event, Waitan/Nordic Friend managed venue booking, booth design and on-site delivery. We also used our established network to invite photographers and media representatives and coordinate media relations.

200+

Attendees

20+

Media Representatives

Results

The event connected Kimi Räikkönen and the launch of his book with Hartwall Original Long Drink. The drinks served at the event received positive feedback from Chinese attendees. The event also generated interest in the product and drove traffic to its online store in China.

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